{"id":512,"date":"2018-02-28T17:48:12","date_gmt":"2018-02-28T10:48:12","guid":{"rendered":"https:\/\/demo.bmconnect.vn\/marketing\/?p=512"},"modified":"2018-02-28T17:48:12","modified_gmt":"2018-02-28T10:48:12","slug":"google-tag-manager-la-gi-va-trien-khai-google-tag-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/demo.bmconnect.vn\/marketing\/google-tag-manager-la-gi-va-trien-khai-google-tag-nhu-the-nao\/","title":{"rendered":"Google Tag Manager l\u00e0 g\u00ec v\u00e0 tri\u1ec3n khai Google Tag nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<p>M\u1edbi \u0111\u1ea7u, Google Tag Manager c\u00f3 l\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f3 hi\u1ec3u v\u00e0 kh\u00f3 d\u00f9ng v\u1edbi m\u00ecnh, v\u00e0 \u0111\u1ea1i \u0111a s\u1ed1 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng ti\u1ebfp x\u00fac qua v\u1edbi n\u00f3 (\u0111i\u1ec1u n\u00e0y hi\u1ec3n nhi\u00ean l\u00e0 v\u1eady!). Tuy nhi\u00ean, sau khi ti\u1ebfp x\u00fac v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y, m\u00ecnh th\u1ea5y n\u00f3 th\u1ef1c s\u1ef1 tuy\u1ec7t v\u1eddi, ti\u1ec7n d\u1ee5ng v\u00e0 \u0111\u1ea7y h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi Qu\u1ea3n tr\u1ecb Website hay d\u00e2n Marketers.<span id=\"more-2575\"><\/span><\/p>\n<h2>1. V\u1eady Google Tag Manager l\u00e0 g\u00ec?<\/h2>\n<p>Theo nh\u01b0 c\u00e1ch gi\u1ea3i th\u00edch \u201ckh\u00f3 hi\u1ec3u\u201d c\u1ee7a Google th\u00ec l\u00e0 nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n<blockquote>\n<div class=\"content-container content-container--answer\">\n<ul>\n<li>c\u00e1c th\u1ebb tr\u00ean trang web c\u1ee7a m\u00ecnh (ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ebb theo d\u00f5i v\u00e0 th\u1ebb t\u1ed1i \u01b0u h\u00f3a ti\u1ebfp th\u1ecb). B\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0 c\u1eadp nh\u1eadt AdWords, Google Analytics, Floodlight v\u00e0 th\u1ebb kh\u00f4ng ph\u1ea3i c\u1ee7a Google t\u1eeb giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng Tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u1ee7a Google thay v\u00ec ch\u1ec9nh s\u1eeda m\u00e3 trang web. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u1ea3m l\u1ed7i, gi\u00fap b\u1ea1n kh\u00f4ng ph\u1ea3i tham gia v\u00e0o qu\u1ea3n tr\u1ecb vi\u00ean web v\u00e0 cho ph\u00e9p b\u1ea1n nhanh ch\u00f3ng tri\u1ec3n khai c\u00e1c th\u1ebb tr\u00ean trang web c\u1ee7a m\u00ecnh. \u0110\u1ecdc\u00a0<a href=\"https:\/\/support.google.com\/tagmanager\/answer\/2574305?hl=vi&amp;ref_topic=3441530#AboutWeb\">Tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u1ee7a Google d\u00e0nh cho web<\/a>\u00a0b\u00ean d\u01b0\u1edbi.<\/li>\n<\/ul>\n<ul>\n<li>gi\u00e1 tr\u1ecb c\u1ea5u h\u00ecnh v\u00e0 g\u1eafn c\u1edd c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o. Thay v\u00ec t\u1ea1o l\u1ea1i v\u00e0 tri\u1ec3n khai c\u00e1c t\u1ec7p nh\u1ecb ph\u00e2n m\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng giao di\u1ec7n Tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u1ee7a Google \u0111\u1ec3 thay \u0111\u1ed5i gi\u00e1 tr\u1ecb c\u1ea5u h\u00ecnh (v\u00ed d\u1ee5: th\u1eddi gian ch\u1edd, v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, ch\u01a1i tr\u00f2 ch\u01a1i \u0111\u1ed9ng) v\u00e0 b\u1eadt c\u00e1c t\u00ednh n\u0103ng \u0111\u00e3 b\u1eadt c\u1edd trong \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<\/div>\n<\/blockquote>\n<div class=\"content-container content-container--answer\">\n<p>C\u00e1ch \u0111\u1ecbnh ngh\u0129a tr\u00ean l\u00e0 \u0111\u1ea7y \u0111\u1ee7, nh\u01b0ng v\u00ec \u0111\u1ea7y \u0111\u1ee7 n\u00ean n\u00f3 th\u00e0nh ra ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 hi\u1ec3u. Ch\u00fang ta ch\u1ec9 c\u1ea7n \u0111\u1ecbnh ngh\u0129a m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng cho c\u00f4ng vi\u1ec7c.<\/p>\n<div class=\"wc-shortcodes-box wc-shortcodes-item wc-shortcodes-content wc-shortcodes-clearfix wc-shortcodes-box-secondary \">Th\u01b0\u1eddng th\u00ec ch\u00fang ta ph\u1ea3i \u0111\u1eb7t v\u00e0o m\u00e3 ngu\u1ed3n m\u1ed9t Website (ho\u1eb7c m\u1ed9t \u1ee9ng d\u1ee5ng Mobile) qu\u00e1 nhi\u1ec1u c\u00e1c \u0111o\u1ea1n code:<\/p>\n<ul>\n<li>\u0110\u1ec3 Tracking Data, Traffic (Google Analytics, Histats,\u2026)<\/li>\n<li>\u0110\u1ec3 th\u1ef1c hi\u1ec7n Remarketing (Google\u00a0AdWord,\u00a0Facebook)<\/li>\n<li>\u0110\u1ec3 tracking h\u1ed7 tr\u1ee3 tri\u1ec3n khai A\/B Testing, Check Converstation (ClickTale, Optimizely, MajeticSEO\u2026)\u2026<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p>Vi\u1ec7c \u0111\u1eb7t qu\u00e1 nhi\u1ec1u \u0111o\u1ea1n code nh\u01b0 v\u1eady l\u00ean Website c\u00f3 th\u1ec3 s\u1ebd khi\u1ebfn b\u1ea1n b\u1ecb nh\u1ea7m l\u1eabn t\u1eeb kh\u00e2u thao t\u00e1c \u0111\u1ebfn kh\u00e2u qu\u1ea3n l\u00fd, \u00a0ch\u01b0a k\u1ec3 \u0111\u1ebfn Website s\u1ebd ph\u1ea3i load nhi\u1ec1u \u0111o\u1ea1n code (file .js) v\u00e0 d\u1ec5 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng website load l\u00e2u h\u01a1n.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u1edbi \u0111\u1ea7u, Google Tag Manager c\u00f3 l\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f3 hi\u1ec3u v\u00e0 kh\u00f3 d\u00f9ng v\u1edbi m\u00ecnh, v\u00e0 \u0111\u1ea1i \u0111a s\u1ed1 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng ti\u1ebfp x\u00fac qua v\u1edbi n\u00f3 (\u0111i\u1ec1u n\u00e0y hi\u1ec3n nhi\u00ean l\u00e0 v\u1eady!). Tuy nhi\u00ean, sau khi ti\u1ebfp x\u00fac v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y, m\u00ecnh th\u1ea5y n\u00f3 th\u1ef1c s\u1ef1 tuy\u1ec7t [&#8230;]\n","protected":false},"author":1,"featured_media":513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/posts\/512"}],"collection":[{"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/comments?post=512"}],"version-history":[{"count":1,"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/posts\/512\/revisions"}],"predecessor-version":[{"id":514,"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/posts\/512\/revisions\/514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/media\/513"}],"wp:attachment":[{"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/media?parent=512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/categories?post=512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.bmconnect.vn\/marketing\/wp-json\/wp\/v2\/tags?post=512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}